In 2025, Walmart isn’t just the world’s largest retailer—it’s also becoming a major player in the creator economy. With millions of shoppers moving online, social media recommendations now drive more purchasing decisions than traditional advertising. To keep pace with this shift, Walmart launched the Walmart Creator Program, a platform designed to help influencers, bloggers, and digital creators monetize their content by promoting Walmart products.
This program acts as an all-in-one hub where creators can discover Walmart products, generate affiliate links, track performance, and earn commissions—all from a single dashboard. Whether you’re a seasoned influencer or just starting out, the Walmart Creator Program (sometimes called the Walmart Influencer Program) gives you tools to monetize your reach without complicated setups or third-party networks.
In this 2025 guide, you’ll learn exactly what the Walmart Creator Program is, how it works, who can join, and the best practices to grow your earnings. By the end, you’ll know if it’s right for you—and how to get started quickly through the Walmart Creator login.
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What is the Walmart Creator Program?
The Walmart Creator Program is Walmart’s official influencer and affiliate marketing platform. Launched to simplify how creators collaborate with Walmart, it allows content creators, bloggers, and social media influencers to discover Walmart products, generate affiliate links, and earn commissions on qualifying purchases—all from one easy-to-use dashboard.
Unlike third-party affiliate networks, the Walmart Creator Program is fully owned and operated by Walmart. This means creators get direct access to Walmart’s huge product catalog, exclusive promotions, and analytics designed specifically for influencer marketing. It’s a one-stop shop for everything from finding trending products to tracking clicks, conversions, and payouts in real time.
The program is also sometimes called the Walmart Influencer Program, because it’s tailored for people who want to share Walmart products with their audiences—whether through Instagram, TikTok, YouTube, blogs, or email newsletters. After you sign up through the Walmart Creator login, you can:
Browse and select from millions of Walmart products.
Generate custom affiliate links or curated storefronts.
Share links directly in your content or social posts.
Track your earnings, performance metrics, and audience engagement.
In essence, the Walmart Creator Program empowers anyone with an audience—big or small—to monetize their influence while helping Walmart reach new customers through authentic recommendations.
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How Does the Walmart Creator Program Work?
The Walmart Creator Program is built on the principle of affiliate marketing and social commerce, designed to let creators monetize their content by promoting products from Walmart’s vast catalog. The process begins when you apply through Walmart’s official Creator portal. After filling out a simple profile (including your social platforms, content interests, and follower channels), Walmart reviews your application for approval. Once accepted, you’ll gain access via Walmart Creator login to a suite of tools to publish, track, and monetize your content.
Once inside, creators can browse curated product collections recommended by Walmart or explore products by category. You’ll have the ability to generate affiliate links for individual products or to create collections of items that align with your content niche. A key part is the browser extension Walmart offers to streamline link generation while browsing Walmart.com.
Creators also receive a personalized storefront where followers can see your curated product recommendations. This storefront helps build a branded presence and allows shoppers to browse multiple recommended items in one place. Performance metrics like clicks, conversions, and earnings are visible on a dashboard so you can see what content or products resonate best with your audience. Commissions are earned on purchases made via your affiliate links; the amount depends on product category and Walmart’s commission structure.
In addition, creators can participate in special campaigns or UGC (User-Generated Content) promotions Walmart rolls out. The Creator Program is inclusive: creators of all sizes, backgrounds, and follower counts are eligible under the policy, though you must meet basic conditions like being over 18, having an active Walmart.com account, and complying with Walmart’s creator/influencer guidelines and terms.
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Eligibility Requirements for the Walmart Creator Program
Before you dive into creating content and earning commissions, it’s important to understand what Walmart requires from creators who want to join the Walmart Creator Program. These eligibility requirements ensure that participants are legally able, compliant with Walmart’s policies, and able to use the tools provided. Here’s what you need to know:
Key Eligibility Criteria
Age Requirement
You must be of majority age where you reside, which in most U.S. states means 18 years or older. This is essential because you’ll need to enter into legal agreements and comply with platform policies. Children or minors generally cannot participate on their own.Residency / Country
Applicants must reside in the United States. Walmart’s program is currently limited to U.S.-based creators. If you’re based elsewhere, you might not be eligible (unless Walmart expands eligibility in your region in the future).Active Walmart.com Account
You must have an existing or new active Walmart.com account. This makes it possible to link and verify your creator profile with Walmart’s systems. Having a stable account helps with credibility and the ability to generate affiliate links.Not a Walmart Employee
Walmart’s terms explicitly state that you should not be a current Walmart employee. This helps avoid conflicts of interest and keeps the Creator Program fair.Compliance with Terms & Content Standards
Since you will be creating content (videos, posts, blogs, reels, etc.), you must comply with Walmart’s Creator Terms & Conditions. This includes policies on content, disclosure of affiliate links (“Qualifying Links”), branded/trademarked materials, and not violating social media platform rules. You’ll also need to ensure that your content is lawful and appropriate.No Minimum Follower Requirement
One of the differentiators of the Walmart Creator Program is that you do not need a minimum follower count to apply. Whether you’re new with a small audience or already established, you’re eligible as long as the other criteria are met. This opens doors for creators of all sizes.
What Walmart Evaluates in Applications
Even when you meet the above requirements, acceptance isn’t automatic. Walmart reviews applications and may evaluate:
The quality and authenticity of your content. Clear, well-produced content, consistent theme, and audience engagement matter.
Your platforms and how you plan to promote Walmart products—social media, blogs, video, etc.
Whether your content fits Walmart’s brand policies and aligns with the types of promotions they support.
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How to Sign Up for the Walmart Creator Program
Signing up for the Walmart Creator Program is fairly straightforward, but there are a few important steps and details to get right so your application is approved quickly and smoothly.
Step 1: Visit the Official Walmart Creator Portal
First, go to Walmart’s Creator site (creator.walmart.com) and look for the “Apply Now” or “Become a Creator” button. This is your entry point. From there, click through to the application form. You’ll need to have or create a Walmart account (the same you use for shopping or affiliates) before you can proceed.
Step 2: Complete Creator Profile & Application Form
Walmart will ask for some basic information about you, including:
Contact details – name, email, region
Social media handles / platform links – Instagram, YouTube, TikTok, blog, etc.
Content niche – what kind of content you create (fashion, home, tech, lifestyle, etc.)
Audience size / engagement – optional but helpful to demonstrate that your audience interacts with your content. Even small creators can apply; Walmart doesn’t always require high follower counts.
Make sure your content is visible and public so Walmart can review your work easily.
Agree to Terms & Guidelines
You will need to read and accept Walmart’s Creator Terms & Conditions, Influencer / Community Guidelines, FTC disclosure policies, and any policies about affiliate content. This ensures that all creators promote Walmart products ethically and transparently.
Step 4: Submit Application & Wait for Approval
Once you’ve filled in the form and accepted the guidelines, submit your application. Walmart will review your profile. According to Walmart, they accept creators of all backgrounds, experience levels, and follower sizes, so don’t be discouraged if you’re just starting out.
Typical wait times vary; some creators report approval in a few days, while others may wait longer depending on volume and how complete your application is.
Step 5: Get Access & Set Up Dashboard
If you’re approved, you’ll receive a confirmation email. Then you’ll use the Walmart Creator login to access your creator dashboard. From there, you can:
Explore product catalogs
Generate affiliate links
Build your storefront or curated lists
View performance metrics (clicks, conversions, earnings)
Tips to Improve Your Chances
Make sure your social media or content platforms show quality content and authentic engagement.
Use consistent branding and niche content to show clarity.
Be transparent about how you plan to promote products.
Check that all your public content complies with Walmart’s guidelines before applying (no misleading claims, trademark misuse, etc.).
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Benefits of Joining the Walmart Creator Program
When you enroll in the Walmart Creator Program, you gain access to powerful tools, revenue opportunities, and resources that can elevate your creator journey. Here are the main benefits that make this program appealing to influencers, bloggers, and content creators.
Competitive Commission Rates
One of the most compelling benefits is the commission structure. Many qualifying product categories offer up to 18% commission. Categories like fashion, home decor, beauty, and certain apparel generally fall in the higher percent tier. Other categories have lower rates, sometimes in the 0-1% range, depending on the product type. This increase potential earnings compared to many standard affiliate programs.
Personalized Creator Storefront
Walmart gives creators their own curated storefront, which functions as a personalized page where creators can showcase product collections, share favorites, and highlight items that align with their niche. You can add a profile photo, banner, bio, and organize product bundles that resonate with your audience. This helps build your brand and makes it easier for followers to browse all your recommendations in one place.
Ease of Use & Access to a Massive Marketplace
Because Walmart is one of the largest retailers with a huge range of products, joining their Creator Program gives you access to a vast product catalog. That means you have flexibility to promote diverse items that suit your audience. Generating links and sharing them is streamlined—through the dashboard or browser extension—and payments are handled via their affiliate/creator payout system. This minimizes technical friction and lets you focus on content.
Inclusivity & No Hard Follower Minimums
Another benefit is that Walmart tends to be more inclusive than many influencer programs. Creators of different sizes, niches, and backgrounds are welcomed—even those who are just starting. There’s no heavy requirement for huge follower counts or specific metrics, meaning smaller creators have a realistic chance of getting accepted.
Access to Analytics & Performance Tracking
Once accepted, you get access to tools that let you track your performance: clicks, conversions, commissions, and storefront metrics. While some creators note gaps or limitations in analytics, the existing tools still allow you to see which products or types of content are performing best—so you can refine your strategy.
Opportunity for Extra Rewards & Partnerships
Walmart also offers additional opportunities such as participation in influencer or UGC (User-Generated Content) campaigns, early access to promotions, bundles of products for social content, and sometimes special campaigns that give creators more exposure. These can provide boosts beyond standard affiliate sales.
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Walmart Creator Program Payouts and Commissions
When you join the Walmart Creator Program, one of the most important pieces to understand is how much you’ll earn — commission structures, qualifying products, payout timelines, and more. Here’s everything you need to know as of 2025.
Commission Rates by Category
Walmart’s commission (also called referral fee) rates vary widely depending on the product category. According to several up-to-date sources:
Many categories like Home Decor, Beauty, Apparel & Accessories offer generous rates up to 18%. These tend to be higher-earning product types for creators.
Other categories, including items like Books, Magazines, Cameras & Supplies, tend to have lower commission rates — often around 10% or less.
Some product categories are non-commissionable or have very low commissions (0%–1%), such as certain media, pharmacy, wireless items, or “non-commissionable” categories as per Walmart’s terms.
Creators need to check the commission schedule (available via the Walmart dashboard / Creator portal) to see exactly which rates apply to items they want to promote. These rates can change, especially for categories Walmart deems less profitable or higher risk.
Qualifying Sales, Cookies & Return Adjustments
To earn commissions, certain conditions must be met:
The buyer must use a qualifying affiliate link (or your storefront link) with cookies enabled.
They must complete the purchase via Walmart’s official automated checkout system.
The product must be delivered, and full payment must have been made. Returns, refunds, cancellations, or adjustments remove or reduce the commission.
Payout Schedule & Terms
Commissions are paid through platforms like Impact Radius, which Walmart uses for handling affiliate/creator payments.
The “Referral Window” determines how long after someone clicks your link that purchases count toward your commission. If a purchase happens after this window (without re-entering via your link), you won’t get credit.
Walmart’s terms also state there is a locking period of about 30 days to cover returns or order adjustments. If a product is returned within that period, the commission is clawed back from future payouts.
Things to Watch Out For
Not all items are commissionable. Walmart can exclude certain products/categories at any time. Always check the “Qualifying Products” list in your dashboard.
Because commission percentages vary so much by category, focusing on high-rate categories is essential. Promoting electronics or low-commission categories often yields low return for effort.
Changes to the commission schedule may happen without much prior notice, so keeping up with Walmart’s Creator portal updates is important
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Set Up Your Dashboard and Tools
First off—congratulations on being accepted into the Walmart Creator Program! Now it’s time to get organized and make the most of this opportunity. The right setup at the start will help you earn more and work smarter.
Learn the Dashboard Inside Out
Your first stop is the dashboard, which is essentially your control center. This is where you’ll create and manage campaigns, track clicks and sales, and see which of your efforts bring the best results. Spend some time exploring each section so you know exactly where to find the data you need.
Master Affiliate Links and Tracking
Affiliate links are your income-generating engine. Walmart assigns you unique links for your content so every qualified purchase made through them earns you a commission. Use the built-in link generator in the dashboard to create custom links. Walmart’s tracking system logs every click and sale, ensuring your referrals are recorded accurately and paid out correctly.
Create Content That Converts
Even the best tools only work if the content behind them is strong. Videos, reels, and short-form tutorials tend to get some of the highest engagement on social platforms, which can dramatically lift your conversion rates. Keep an eye on which posts resonate most with your audience and use that insight to shape future campaigns.
Drive More Traffic with SEO
Don’t overlook search engine optimization. SEO isn’t just sprinkling in keywords — it’s crafting posts, videos, and captions in a way that search engines favor. Higher rankings mean more organic visitors clicking your affiliate links, which translates to more commissions.
Measure and Refine Your Performance
Regularly review your numbers. Use Walmart’s built-in analytics for an overview, but also plug in external tools such as Google Analytics to get deeper insights into audience behavior, conversion paths, and traffic sources. These metrics will help you fine-tune your strategy and scale faster.
Stay Organized and Consistent
Treat your creator work like a business. Use task management tools like Trello, Asana, or simple digital calendars to plan upcoming posts, keep deadlines visible, and manage collaborations. Consistency and organization make it easier to grow steadily.
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Conclusion: Walmart Creator Program
The Walmart Creator Program is more than just an influencer or affiliate platform — it’s a structured opportunity to monetize your reach, creativity, and audience. By learning how the dashboard works, mastering affiliate links, creating high-impact content, leveraging SEO, and staying organized, you set yourself up for steady growth and earnings.
Think of it as building your own mini-business within Walmart’s ecosystem. The more effort you put into understanding your tools and audience, the more rewarding your results will be. With consistency, data-driven decisions, and creative content, you can turn clicks into commissions and build a sustainable revenue stream through the Walmart Creator Program.
To fully understand Walmart Spark Review Program benefits, check out our in-depth 2025 guide created for marketplace sellers.
FAQ's: Walmart Creator Program
How do Walmart Creator Program commissions work?
Walmart pays creators a commission on qualified sales generated through their unique affiliate links. Rates can vary by category, and creators can track earnings directly through the program’s dashboard to see performance in real time.
Do I need a large following to join the Walmart Creator Program?
No. While having a large audience helps, Walmart welcomes creators of all sizes. The key is creating quality content, reaching an engaged audience, and using your affiliate links strategically to drive sales.
How do I track my performance inside the Walmart Creator Program?
Once you’re approved, you’ll get access to Walmart’s built-in dashboard where you can generate affiliate links, monitor clicks and conversions, and analyze which content performs best. You can also integrate external tools like Google Analytics for more detailed insights.
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