eBay remains one of the most powerful online marketplaces in 2025 — a platform where creativity, strategy, and timing can turn everyday products into consistent profit. Whether you’re decluttering, side hustling, or running a full-scale eCommerce business, knowing what are the best things to sell on eBay is the key to success.
In today’s marketplace, buyers are increasingly looking for unique, sustainable, and value-driven products. From refurbished electronics and vintage clothing to collectibles and custom home decor, eBay continues to thrive because it bridges both nostalgia and innovation.
What makes eBay stand out is its global reach and low selling barriers — anyone can list an item and reach millions of potential buyers instantly. But with thousands of listings posted daily, the real challenge lies in finding profitable, high-demand items that sell fast and consistently.
This guide explores the most profitable items to sell on eBay in 2025, breaking down trending product categories, sourcing strategies, and practical selling tips to help you build a profitable eBay business. Whether you’re new to online selling or an experienced merchant, this year’s market offers more opportunities than ever — if you know where to look.
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Factors That Make a Product Profitable on eBay
Selling successfully on eBay isn’t about listing random items — it’s about identifying products with high demand, low competition, and healthy profit margins. The key to unlocking consistent profits lies in understanding what drives buyers’ decisions and how the marketplace trends evolve.
Below are the essential factors that determine whether a product will perform well on eBay:
Demand and Market Trends
One of the strongest indicators of profitability is consistent buyer demand. Products that solve problems, fulfill hobbies, or align with current lifestyle trends are more likely to sell faster.
Before listing, analyze whether the product category has steady or seasonal demand. Tools like Zik Analytics or Terapeak can show you:
How often an item sells per month
How many active buyers and listings exist
Which keywords and categories drive the most sales
These insights help you focus on what to sell on eBay that’s trending rather than guessing what might work.
Competition Level
Even a high-demand product won’t be profitable if the market is oversaturated. The best eBay sellers look for a balance between moderate competition and consistent demand.
Use product research tools to examine:
How many sellers are offering the same or similar item
The number of listings with actual sales
The sell-through rate — how many units sold versus how many were listed
A high sell-through rate means your product has strong turnover potential, making it a solid candidate for consistent profit.
Profit Margins and Pricing
A product’s profitability ultimately comes down to the difference between your selling price and total costs (including eBay fees, shipping, and sourcing costs).
Items with lower shipping costs, lightweight materials, or high perceived value (like jewelry, electronics accessories, or collectibles) tend to yield better margins.
When evaluating potential items:
Calculate average selling price versus your total expenses
Consider bulk discounts from suppliers to lower unit cost
Track price fluctuations to stay competitive without undercutting your profits
Product Condition and Presentation
Condition plays a huge role in buyer confidence. Whether it’s new, refurbished, or used, be transparent and provide high-quality photos with detailed descriptions.
Buyers prefer listings that clearly show the product’s state and functionality. Well-presented listings not only attract more clicks but can also command higher prices than poorly photographed competitors.
Data-Driven Product Research
The most successful eBay sellers don’t rely on guesswork — they rely on data. Platforms like Zik Analytics simplify this process by giving you real-time performance insights, including:
Sell-through rate: The number of buyers per 100 listings
Number of items sold: Revealing product popularity
30-day sales earnings: A quick view of profit potential
Successful listings: Helping you identify top-performing sellers
Average sale price: To benchmark your pricing strategy
By analyzing these metrics, you can confidently choose the most profitable items to sell on eBay and avoid products that look appealing but rarely convert.
Seasonality and Niche Appeal
Certain categories, like holiday decorations or collectibles, perform best during specific seasons. Others — such as home essentials or electronics — sell consistently year-round.
Focusing on evergreen products ensures steady income, while seasonal items can deliver big bursts of profit when timed right. Smart sellers often maintain a mix of both to keep revenue flowing year-round.
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Best Things To Sell on eBay in 2025
Wondering what to sell on your eBay store in 2025? The following items are easy to sell and offer a ton of profit when you sell them in your store.
Electronics
It’s nearly impossible to talk about eBay’s best-selling categories without mentioning electronics. In 2024, electronics accounted for over 16% of all eBay sales, showing how integral this category remains to the platform.
Top-Selling Electronics on eBay
Power Banks: As mobile device usage continues to rise, power banks remain a top-selling product. They’re lightweight, affordable, and essential for anyone on the go. On average, power banks generate over $124,000 in sales monthly with a sell-through rate of 7100%—a sign of consistent buyer interest. Focus on reputable brands and models compatible with smartphones, tablets, and laptops.
Smartphones and Accessories: With millions of mobile users upgrading devices each year, selling phones (new, used, or refurbished) is highly profitable. iPhone cases, Samsung accessories, charging pads, and cables offer excellent profit margins and quick turnover.
Screen Protectors: Cheap to source and easy to ship, these small accessories sell in massive volume. More than 15,000 screen protectors were sold in just one recent 30-day period, primarily for Apple and Samsung products.
Tripods and Camera Equipment: Thanks to the explosion of content creation, tripods and camera accessories are booming. The category earns over $50,000 monthly, with 81% of listings successfully selling. Focus on compact tripods for smartphones, ring lights, and vlogging kits.
Tablets, Smartwatches, and Headphones: These products combine functionality and style, appealing to both tech enthusiasts and casual consumers. Refurbished or gently used models often outperform brand-new ones due to affordability.
Selling Tip: Optimize your listings for mobile users. Over 70% of eBay shoppers browse via smartphone, so clear photos, concise descriptions, and compatibility details can dramatically boost conversions.
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Health and Beauty
The health and beauty segment represents about 9% of eBay’s total sales and continues to expand as consumers seek both wellness and indulgence. From skincare to aromatherapy, the demand for both new and vintage products is strong.
Top Products to Sell
Essential Oils: These natural extracts are trending thanks to rising health consciousness. With more than 11,000 items sold monthly, essential oils are lightweight, easy to ship, and appeal to a wide customer base. Offer variety—lavender, eucalyptus, peppermint, and tea tree oils perform particularly well.
Skincare and Haircare: Sunscreens, cleansers, and organic shampoos rank among eBay’s most searched beauty items. Consumers increasingly favor cruelty-free, vegan, and natural products.
Perfumes and Cosmetics: Fragrances, makeup kits, and vintage cosmetic finds often spark bidding wars. Focus on both trendy brands and discontinued “holy grail” items collectors seek.
Health Supplements: With the supplement industry expected to reach nearly $486 billion by 2027, selling vitamins and dietary products under trusted brands can be highly lucrative.
Selling Tip: Buyers prioritize authenticity and safety in this category. Ensure your items are sealed, well-labeled, and sourced from reputable distributors.
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Clothing, Shoes, and Accessories
Fashion remains one of eBay’s most dynamic and profitable niches. From thrifted treasures to brand-new apparel, the category caters to nearly every demographic and trend.
Why It’s So Popular
The global apparel market hit $1.79 trillion in 2024, and eBay’s share continues to grow—especially in resale and vintage fashion. In fact, listings labeled as thrifted skyrocketed over 400% year-over-year.
Top-Selling Fashion Items
T-Shirts, Hoodies, and Custom Apparel: Thanks to print-on-demand and embroidery options, custom clothing is one of the easiest entry points for new sellers.
Sneakers and Footwear: Slippers, clogs, and athletic shoes consistently rank among the best-selling items. A pair of men’s slippers at $24.99 was recently a top performer with a sell-through rate above 3,000%.
Accessories: Sunglasses, hats, and handbags are high-margin items. Sunglasses alone bring in $60,000+ in monthly revenue on eBay. Offer different designs, colors, and materials to appeal to broad tastes.
Selling Tip: Use detailed size charts and high-quality images. Fashion buyers value fit and design details—transparency here reduces returns and boosts ratings.
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Home and Garden
Driven by the “stay-at-home” culture and DIY enthusiasm, eBay’s Home & Garden category has exploded. From indoor décor to practical tools, these items attract both homeowners and apartment dwellers alike.
Top Picks
Plant Lamps (Grow Lights): Ideal for indoor gardening, these lights generated nearly $45,000 in monthly sales with 80% of listings selling successfully. LED models are especially popular.
Coffee Makers and Kitchen Gadgets: Small kitchen appliances like blenders, espresso machines, and air fryers sell consistently well, often spiking around holidays.
Home Décor: Custom pillows, rugs, candles, and wall art are great for sellers using print-on-demand. Personalized décor continues to trend in 2025.
Tools and Outdoor Gear: Garden tools, power equipment, and inverters appeal to DIY enthusiasts and eco-conscious homeowners.
Selling Tip: Include lifestyle photos that show the item in use—buyers are drawn to visual inspiration as much as function.
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Jewelry & Watches
The global jewelry market reached $360 billion in 2024, with 76% of sales coming from affordable, non-luxury pieces—making this one of eBay’s most accessible and profitable categories.
Best Sellers
Necklaces and Pendants: Personalized jewelry, initials, and minimalist designs are trending.
Rings and Earrings: Both engagement and fashion rings perform well year-round. Consider sourcing unique vintage or handmade pieces.
Watches and Straps: Watch bands, smart straps, and accessories like watch cases have growing demand, especially from budget-conscious collectors.
Selling Tip: Provide detailed product specs—metal type, size, and stone quality—to build buyer confidence and reduce refund rates.
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Pet Supplies
The pet industry continues to boom, with annual household spending per pet expected to reach $1,445 by 2026 and $1,733 by 2030. eBay sellers are cashing in on this love for furry friends.
Popular Pet Products
Collars and Leashes: Personalized dog collars and custom leashes are perfect for sellers using print-on-demand.
Beds and Blankets: Cozy designs and memory-foam options attract pet parents who want comfort and aesthetics.
Feeding Accessories: Bowls, feeding mats, and automatic feeders sell steadily.
Toys and Treats: Chew toys, joint supplements, and grooming kits are small, high-turnover items.
Selling Tip: Emphasize design and durability. Photos of real pets using the product can also significantly boost trust and engagement.
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Automotive Parts and Accessories
With the global car accessories market expected to reach $1 trillion by 2033, automotive products are among the most profitable eBay categories for 2025.
Top-Selling Products
Car Phone Mounts: With over 11,000 sales per month on Amazon, these mounts are hot sellers on eBay as well.
Car Mats and Vacuum Cleaners: Both practical and universal, these products cater to a wide audience.
LED Lights and Mirrors: Affordable upgrades that car enthusiasts love.
Motorcycle and Bicycle Accessories: Helmets, gloves, and replacement parts are consistently in demand.
Selling Tip: Offer compatibility details (vehicle make, model, and year). Buyers often filter by these specifics when shopping for parts.
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Fitness and Sporting Goods
The global sporting goods market continues to surge—from $680 billion in 2024 to a projected $991 billion by 2030. This shift reflects a lifestyle movement toward health, activity, and wellness.
Hot Items to Sell
Yoga Mats and Resistance Bands: These lightweight, affordable items have a high sell-through rate and low competition.
Workout Apparel: Athleisure and gym wear blur the lines between comfort and performance—ideal for both gym-goers and casual wearers.
Fitness Accessories: Branded gym bags, cooling towels, and water bottles are low-cost add-ons with strong upsell potential.
Selling Tip: Include workout-related keywords and lifestyle images. Shoppers often browse by “home gym” or “fitness gear” rather than brand names.
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Crafts and Collectibles
Collectibles are one of eBay’s defining categories, with trading cards, dolls, and rare memorabilia fueling growth year after year.
Top Picks
Dolls and Figurines: Life-size baby dolls and vintage collectibles are surprisingly lucrative, generating over $100,000 in monthly sales.
Trading Cards and Coins: Pokémon, sports, and limited-edition cards remain evergreen niches.
Handmade Crafts: Knitted toys, handmade candles, and organic oils appeal to eco-conscious and gift-seeking buyers.
Cameras and Photography Gear: Vintage film cameras and accessories like protective cases are back in vogue, often bought by hobbyists and collectors.
Selling Tip: For collectibles, authenticity and condition are everything. Include detailed descriptions, certificates (if available), and multiple high-resolution images.
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Final Thoughts: Best Things to Sell on eBay
Selling on eBay in 2025 offers incredible potential — but success depends on strategy, research, and adaptability. The most profitable eBay sellers aren’t just lucky; they know what to sell, how to price it, and how to market it effectively.
By focusing on high-demand, low-competition items, optimizing your listings for visibility, and delivering exceptional customer service, you can turn your eBay store into a long-term, sustainable business.
Remember — eBay’s marketplace rewards consistency and data-driven decisions. So keep testing new products, monitoring trends, and refining your approach. The more effort you put into understanding your audience and listings, the higher your profits will grow.
Whether you’re just starting out or scaling an established store, the key is simple: sell smarter, not harder.
FAQs – Best Things to Sell on eBay
Which item is the most profitable to sell on eBay?
There’s no one item that always yields the highest profit. The most profitable items tend to be ones you can source cheaply, ship easily, and list with good margins—like mobile accessories, small electronics, or trending collectibles.
What products are prohibited from being sold on eBay?
eBay prohibits or restricts many items including live animals, hazardous materials, counterfeit goods, certain medical devices, and regulated items such as some pesticides and explosives.
How do you identify best‑selling items on eBay?
Use the “Sold listings” filter to see what’s actually sold, use eBay’s own Product Research tools like “Terapeak” to find high‑demand/low‑supply categories.
What strategies do successful eBay sellers use to source items in top‑selling categories?
Top-performing eBay sellers typically mix bulk buying, print-on-demand services, and personal sourcing approaches such as thrift or estate shopping. Careful research and strong connections play a crucial role in finding high-demand products for their stores.
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