Walmart Marketplace has rapidly become one of the most profitable platforms for online sellers. With millions of active shoppers every day, Walmart continues to compete directly with Amazon by offering sellers access to a massive customer base.
For Walmart sellers, success isn’t just about listing products—it’s about timing. That’s where Walmart key event dates come in. These are the most important sales events, holidays, and promotional days throughout the year when customer demand spikes. If you plan your inventory, marketing, and advertising strategies around these dates, you can significantly boost your sales and profits.
Whether you’re a new Walmart Marketplace seller or an experienced professional, this guide will help you maximize visibility, attract more buyers, and achieve higher sales during the most important retail periods of 2025.
Need help managing your Walmart store? Learn how to contact Walmart Seller Support in 2025 for quick solutions.
What Are Walmart Key Event Dates?
Walmart key event dates are specific days throughout the year when Walmart highlights major shopping events, seasonal holidays, or exclusive promotions that drive higher customer traffic. These events are strategically planned by Walmart to align with consumer buying trends—such as Valentine’s Day, Back-to-School, Black Friday, and Christmas.
For Walmart sellers, these dates aren’t just regular sales opportunities. They represent the peak times when:
Customer demand naturally increases.
Walmart invests heavily in advertising and promotions.
Sellers can earn higher visibility with optimized listings.
In simple terms, if you align your selling strategy with Walmart’s key event calendar, you can capture more sales and maximize profits without increasing your advertising spend drastically.
Want to run promotions? Understand Walmart Rollback pricing and how sellers can benefit from these deals to increase conversions and exposure..
Why Walmart Key Event Dates Matter for Sellers
If you sell on Walmart Marketplace, you know that success depends on more than just having the right products. The timing of your sales strategy is just as important. This is where Walmart key event dates play a big role. These dates highlight when customer demand is at its highest, and sellers who prepare for them can see a major boost in sales and long-term growth.
A Big Jump in Traffic and Conversions
During Walmart’s key shopping events, millions of extra shoppers visit the platform. Think about Black Friday, Back-to-School season, or Mother’s Day. Customers are already in a buying mood, and they often come with a plan to spend.
For sellers, this means:
More people will see your products.
Shoppers are more likely to buy because they’re actively looking for deals.
You can sell more inventory in a shorter time, which helps your products rank higher in Walmart search results.
In short: if you prepare your store for these dates, you can achieve sales in a few days that might normally take weeks.
Clear and Predictable Shopping Patterns
One of the advantages of Walmart’s event calendar is that customer behavior is fairly consistent year after year. Here are some patterns you can count on:
January: Shoppers focus on fitness, health, and home organization.
Spring (March–May): Outdoor gear, gardening, and seasonal fashion pick up.
August: Back-to-school shopping drives strong demand for supplies, electronics, and home essentials.
November–December: Holiday shopping reaches its peak with gifts, toys, and electronics leading the way.
Because these trends repeat, you can plan your inventory and marketing strategy in advance, reducing risks like overstocking or running out of popular products.
Staying Competitive
Walmart invests a lot in promoting these events. They run ads on TV, digital platforms, and across their website to bring shoppers in. As a seller, you can ride this wave of attention by:
Updating and optimizing product listings before each event.
Running Walmart Sponsored Ads to get more visibility.
Offering competitive prices and bundles that attract deal-seeking shoppers.
Sellers who plan ahead and match their strategies with Walmart’s promotions usually see stronger results compared to those who treat these events like normal sales days.
Struggling to win the Buy Box? Learn what it is, how it works, and how to beat your competition in our Buy Box strategy guide.
Key Dates for Walmart Sellers
Q1 Key Dates for Walmart Sellers
January 2025
January is a high-potential month for Walmart Marketplace sellers. With the new year comes new goals, resolutions, and lifestyle changes. Shoppers are highly motivated to spend on products that support health, organization, and personal improvement. For sellers, this is the moment to focus on categories tied to fitness, wellness, education, and home organization.
Key shopper trends:
Health & Wellness: Consumers are looking for fitness gear, supplements, yoga mats, and healthy kitchen gadgets. Anything that ties into “New Year, New You” tends to perform strongly.
Education & Hobbies: Many customers invest in books, courses, and hobby-related products to support new skills or passions.
Home Organization: Storage solutions, cleaning supplies, planners, and decluttering tools are hot as households reorganize after the holidays.
Winter Necessities: With the cold weather, demand continues for coats, boots, shovels, heating appliances, and winter auto supplies.
Seller opportunities:
Refresh your listings with SEO-rich titles targeting “New Year deals” and “resolution essentials.”
Bundle fitness or home-organization products to encourage higher cart values.
Take advantage of Walmart’s seasonal ad placements, highlighting “start fresh” and “new goals” messaging.
Important January dates for Walmart sellers:
January 1: New Year’s Day – Health and wellness sales surge.
January 20: Martin Luther King Jr. Day (U.S. federal holiday; promotional tie-ins possible).
January 29: Lunar New Year – Opportunity for festive decorations, food items, and gift-related products.
February 2025
Though February is the shortest month of the year, it’s packed with opportunities for Walmart sellers. Winter remains strong, but this is also when shoppers shift toward home comfort, Valentine’s Day gifts, and big event gatherings like the Super Bowl.
Key shopper trends:
Valentine’s Day: Jewelry, perfumes, flowers, chocolates, greeting cards, and gift bundles all see a big uptick. Personalized products are especially attractive.
Super Bowl Sunday: One of the biggest consumer spending events of the season. Popular categories include snacks, beverages, grilling items, big-screen TVs, and party supplies.
Winter Comfort: Shoppers continue to buy cozy apparel, blankets, and home goods for indoor living.
President’s Day Sales: Electronics, mattresses, furniture, and appliances often get a sales push during this long weekend.
Seller opportunities:
Create Valentine’s gift bundles with premium or budget-friendly options.
Target sports fans and party hosts with ads for game-day snacks, team merchandise, and entertainment electronics.
Use February as a “bridge month” by running promotions that clear winter inventory before spring stock arrives.
Important February dates for Walmart sellers:
February 9: Super Bowl Sunday – Big demand for snacks, TVs, and party supplies.
February 14: Valentine’s Day – Jewelry, flowers, candy, and personalized gifts peak.
February 17: President’s Day – Opportunity for home goods and electronics promotions.
March 2025
March is a transitional month, where winter gradually shifts to spring. For Walmart sellers, this means opportunity across multiple categories: seasonal apparel, outdoor gear, and holiday-specific items. While Easter falls in April in 2025, March still offers several sales drivers.
Key shopper trends:
Spring Essentials: Outdoor gardening products, patio furniture, and light apparel start moving as shoppers prepare for warmer weather.
St. Patrick’s Day: Accessories, party supplies, green-themed apparel, and seasonal food items can sell quickly during this holiday.
International Women’s Day: Increasingly recognized in the U.S., this date offers opportunities for gifts such as flowers, self-care products, and jewelry.
Daylight Savings Time: While not a major shopping holiday, consumers often seek household products like clocks, sleep aids, and home lighting solutions.
Mardi Gras: This brings opportunities for party décor, beads, masks, and themed apparel in certain regions.
Seller opportunities:
Launch early-spring campaigns in outdoor and seasonal categories.
Promote gift items tied to International Women’s Day with special messaging.
Use St. Patrick’s Day as a way to move themed accessories or party supplies.
Test new ad creatives and keywords ahead of bigger Q2 holidays like Easter and Mother’s Day.
Important March dates for Walmart sellers:
March 4: Mardi Gras/Fat Tuesday – Party supplies and costumes in demand.
March 8: International Women’s Day – Gifts, flowers, and jewelry peak.
March 9: Daylight Savings Time begins (clocks move forward).
March 17: St. Patrick’s Day – Apparel, party supplies, and seasonal food items popular.
March 25–27: Prosper Show (Las Vegas) – Important eCommerce industry event.
Not sure what to list? Discover this year’s hottest Walmart best sellers and learn how to choose high-demand, profitable products for your store.
Q2 Key Dates for Walmart Sellers
April 2025
April is a quieter month in terms of major U.S. shopping holidays, but that doesn’t mean it lacks opportunity. For Walmart sellers, this is an ideal time to prepare for late-spring and summer buying patterns. It’s also a month where clever promotions and creative marketing campaigns can help you stand out, since competition is slightly less aggressive compared to May and June.
Key shopper trends:
Easter (April 20 in 2025): A major holiday for Walmart sellers. Popular items include candy, chocolate, gift baskets, decorations, and children’s toys. Spring apparel and church-friendly outfits are also strong performers.
Earth Day: Consumers look for eco-friendly products like reusable bags, water bottles, sustainable clothing, and gardening supplies.
Outdoor Prep: With warmer weather approaching, demand grows for lawn equipment, patio furniture, garden seeds, and spring cleaning supplies.
Spring Fashion: Shoppers begin transitioning to lighter clothing, sandals, and accessories.
Seller opportunities:
Position eco-friendly products prominently around Earth Day with sustainable messaging.
Launch early promotions for outdoor living categories—garden, patio, and seasonal décor.
Create Easter bundles (e.g., toys + candy, or themed décor + dinnerware).
Leverage “spring cleaning” in product titles and descriptions for organizational items.
Important April dates for Walmart sellers:
April 1: April Fools’ Day – Can be used for fun, creative promotions.
April 20: Easter Sunday – Peak for candy, gifts, and décor.
April 22: Earth Day – Eco-friendly items and sustainable products see a boost.
April 26: Arbor Day – Opportunity for gardening and outdoor products.
May 2025
May marks the start of warmer weather across the U.S., which shifts shopper priorities to outdoor living, family gatherings, and gift-giving. This is a critical month for Walmart sellers because it combines everyday seasonal demand with two major consumer holidays: Mother’s Day and Memorial Day.
Key shopper trends:
Mother’s Day (May 11 in 2025): Jewelry, flowers, perfumes, kitchen gadgets, and personalized items are top sellers. Self-care and pampering categories like bath kits and spa products also surge.
Memorial Day (May 26): As the unofficial start of summer, this is a massive retail event. Shoppers purchase grills, patio sets, garden tools, pool toys, and outdoor décor. Electronics, home improvement, and mattresses also see discounts and higher sales volume.
Summer Prep: Parents begin buying summer toys, outdoor gear, and family entertainment products for kids leaving school.
Travel Gear: Luggage, travel accessories, and vacation apparel pick up as families plan summer getaways.
Seller opportunities:
Promote Mother’s Day gifts early in the month and run time-sensitive offers leading up to the holiday.
Bundle outdoor items (grills + tool kits, patio sets + lighting).
Use Walmart advertising campaigns to highlight “summer kickoff” themes around Memorial Day.
Optimize listings for summer-related keywords such as “backyard fun,” “patio refresh,” and “family BBQ.”
Important May dates for Walmart sellers:
May 11: Mother’s Day – Gifts, flowers, jewelry, and pampering products peak.
May 26: Memorial Day – Outdoor and summer categories dominate.
June 2025
June is widely seen as the start of summer. Schools let out across many states, families plan vacations, and outdoor lifestyles take center stage. This month provides steady opportunities across multiple categories, with Father’s Day standing out as a major sales event.
Key shopper trends:
Father’s Day (June 15 in 2025): Popular gift items include tech gadgets, tools, sporting equipment, grills, golf gear, watches, wallets, and ties. “Dad bundles” (e.g., BBQ sets, shaving kits) perform very well.
Summer Lifestyle: Swimwear, sunglasses, coolers, and outdoor entertainment products hit peak demand. Travel-related categories such as luggage, sunscreen, and camping equipment also see strong sales.
Home & Garden: Consumers continue to buy gardening supplies, lawn care tools, and backyard essentials as summer begins.
Seasonal Celebrations: Weddings, graduations, and outdoor parties drive purchases of gifts, décor, and apparel.
Seller opportunities:
Build “Father’s Day gift guides” within your Walmart storefront or bundles that highlight different budgets.
Run ads targeting vacation essentials and outdoor fun categories.
Promote graduation gift ideas such as laptops, dorm supplies, and keepsakes.
Offer limited-time discounts on high-margin summer categories to stand out against seasonal competition.
Important June dates for Walmart sellers:
June 14: Flag Day – Opportunity for patriotic-themed items.
June 15: Father’s Day – Big gifting holiday for tech, tools, and apparel.
June 19: Juneteenth – Recognized holiday that can be acknowledged in marketing campaigns; some brands run promotions.
Should you sell as a 1P or 3P partner? Find out the pros and cons of both models in our detailed Walmart 1P vs 3P comparison.
Q3 Key Dates for Walmart Sellers
July 2025
July is one of the busiest months for Walmart sellers, blending traditional summer shopping with a massive Walmart-specific event: Walmart’s Deals Week (which rivals Amazon Prime Day). With the Fourth of July and peak summer spending, this month offers multiple sales-driving opportunities.
Key shopper trends:
Independence Day: Patriotic apparel, grilling equipment, fireworks accessories, and outdoor décor dominate. Party supplies and picnic gear also see a spike as families prepare for cookouts.
Walmart Deals Week (July 8–13, 2025): Walmart’s flagship mid-summer event creates a surge in traffic. Electronics, home goods, toys, and seasonal essentials are among the hottest categories. Early access for Walmart+ members (July 7) means sellers should have promotions and ads ready in advance.
Summer Products: Peak demand continues for swimwear, beach towels, outdoor furniture, and camping equipment. Travel accessories like luggage and coolers also sell strongly.
Seller opportunities:
Prepare inventory and promotions for Walmart Deals Week well in advance—top items should offer steep discounts (25%+).
Bundle summer products (e.g., BBQ kits, family vacation packs).
Focus marketing campaigns on family fun, summer travel, and patriotic themes.
Run advertising campaigns leading up to July 4 and carry momentum into Deals Week.
Important July dates for Walmart sellers:
July 4: Independence Day – Party supplies, patriotic apparel, and outdoor gear.
July 7: Early access for Walmart+ members (Walmart Deals Event).
July 8–13: Walmart Deals Event – One of the most important selling windows of the year.
August 2025
August is often considered a transition month: the excitement of summer winds down while back-to-school shopping surges. For Walmart sellers, this is a critical time to align with family needs, tech demand, and dorm shopping.
Key shopper trends:
Back-to-School: A major retail driver. Notebooks, pens, backpacks, clothing, sneakers, and affordable electronics (laptops, tablets, headphones) dominate demand.
Dorm & College Prep: Bedding, small appliances, shower caddies, lamps, and décor are in high demand as college students prepare for move-in.
Tech Products: Many families upgrade laptops, tablets, and accessories during this time for school readiness.
Late Summer Clearance: Retailers begin clearing seasonal stock like swimsuits, grills, and patio décor to prepare for Q4.
Seller opportunities:
Build back-to-school bundles (backpacks + stationery, or laptop + accessories).
Optimize product titles with keywords like “college essentials,” “dorm room must-haves,” and “back-to-school savings.”
Offer limited promotions on summer clearance items to free up space for Q4 inventory.
Prepare early holiday strategy while competition is lower.
Important August dates for Walmart sellers:
August (varies): Back-to-school peak shopping season – Supplies, apparel, and tech.
August 25–27: Walmart Seller Summit – An important event for insights and networking with Walmart Marketplace leadership.
September 2025
September kicks off the fall season, setting the stage for Q4 holiday preparation. While not as event-heavy as November or December, it has consistent sales drivers across multiple categories.
Key shopper trends:
Labor Day (September 1): Long weekend sales focus on home goods, mattresses, and outdoor equipment. Many consumers also purchase party supplies for family gatherings.
Fall Season Start: Jackets, boots, sweaters, and school-related items continue selling strongly. Gardening shifts to fall prep, with rakes, leaf blowers, and autumn décor picking up.
Sports Season: NFL and college football begin, creating strong demand for fan merchandise, apparel, and tailgating gear.
Holiday Prep: Shoppers begin thinking about Halloween (costumes, décor) and even early Christmas shoppers may start browsing.
Seller opportunities:
Run Labor Day promotions to capture early fall spending.
Stock up on sports-themed products and promote them with seasonal ad campaigns.
Begin building visibility for Halloween products in late September.
Use September as a “prep month” to finalize inventory and marketing plans for Q4.
Important September dates for Walmart sellers:
September 1: Labor Day – Good for home goods, electronics, and outdoor categories.
September 23: Rosh Hashanah – Some consumer demand for festive foods and gifts.
Interested in launching your own brand? Our guide to Walmart’s Private Label program explains the process and benefits of building a unique product line.
Q4 Key Dates for Walmart Sellers
October 2025
October is when the retail calendar shifts into high gear. Seasonal shopping collides with major promotional events, making it a critical month for Walmart sellers to prepare and execute well. Halloween is the centerpiece, but Walmart’s Deals Holiday Kickoff has also become a staple event that sets the tone for the holiday shopping season.
Key shopper trends:
Halloween (October 31): Costumes, candy, decorations, and party supplies dominate. With Halloween falling on a Friday in 2025, sellers may see even more demand for party-related items.
Holiday Kickoff Sales: Walmart competes directly with Amazon and Target by running its Deals Holiday Kickoff in early October. Electronics, home goods, and early gift categories see significant boosts.
Fall & Winter Apparel: Jackets, boots, gloves, and cold-weather gear start trending as temperatures drop.
Home & Décor: Consumers shop for fall-themed decorations, candles, and Thanksgiving prep items.
Sports: NFL, college football, and NHL drive demand for sports apparel and fan gear.
Seller opportunities:
Ensure Halloween inventory is well-stocked by early October—consumers buy earlier each year.
Leverage the Walmart Deals Holiday Kickoff to test holiday pricing and promotions.
Use advertising campaigns to capture early gift buyers who want to avoid November rushes.
Highlight fall collections and home décor to align with the season.
Important October dates for Walmart sellers:
October 2: Yom Kippur.
TBD (early October): Walmart Deals Holiday Kickoff – Expect it in the first full week.
October 13: Columbus Day/Indigenous Peoples’ Day & Canadian Thanksgiving.
October 31: Halloween – Peak sales for candy, costumes, and decorations.
November 2025
November is a blockbuster month for retail sales. Between Thanksgiving, Black Friday, and Walmart’s deal cycles, it represents one of the most profitable times of the year for Walmart Marketplace sellers.
Key shopper trends:
Thanksgiving (November 27): Consumers shop for food prep items, kitchenware, cookware, and dining décor. Hosting essentials become very popular.
Black Friday (November 28): One of the biggest sales events of the year. Electronics, toys, fashion, and home goods dominate demand. Walmart usually runs multiple “Deals Weeks” throughout November to capture holiday shoppers earlier.
Holiday Prep: Christmas decorating begins earlier than ever, with demand for lights, trees, ornaments, and inflatables starting in early November.
Comfort & Seasonal Living: As colder weather sets in, shoppers lean toward cozy apparel, blankets, and home heating solutions.
Seller opportunities:
Launch pre-Black Friday deals to capture early traffic—don’t wait until the last weekend.
Double down on electronics, toys, and gifting categories with strong inventory and competitive pricing.
Use Walmart Ads to target “early Christmas shoppers” with décor and gifting bundles.
Offer Thanksgiving hosting bundles (kitchen sets, serving dishes, table décor).
Important November dates for Walmart sellers:
November 2: Daylight Savings Time Ends – Relevant for home & lighting products.
November 27: Thanksgiving – Kitchenware, food, and décor surge.
November 28: Black Friday – Electronics, toys, and gifting at peak demand.
December 2025
December is the final push and often the most profitable month of the year for sellers. With multiple gifting holidays, Cyber Monday, and Christmas, Walmart traffic surges to its annual high. Sellers who plan carefully can capture enormous sales, but inventory and logistics are critical.
Key shopper trends:
Cyber Monday (December 1): A digital-first event where electronics, gadgets, and online-exclusive deals thrive.
Holiday Gifting: Christmas is the major driver, but Hanukkah (December 14–22 in 2025) also boosts gift sales. Popular categories include toys, jewelry, clothing, tech, beauty products, and gift bundles.
Last-Minute Shopping: Walmart’s strength in fast shipping and store pickup makes it a go-to destination in mid-to-late December for last-minute gifts.
Post-Holiday Shopping: Boxing Day (December 26) and New Year’s Eve sales often feature clearance discounts on seasonal items, party supplies, and décor.
Seller opportunities:
Ensure inventory is fully stocked by late November—last-minute replenishment is risky.
Highlight “gift-ready” items with holiday-themed imagery and bundled options.
Run promotions in early December for Cyber Monday and mid-month for Hanukkah.
Use “last-minute delivery” and “holiday clearance” messaging to capture procrastinators.
Important December dates for Walmart sellers:
December 1: Cyber Monday – Electronics and eCommerce-exclusive promotions.
December 2: Giving Tuesday – Potential tie-in for cause-driven promotions.
December 14–22: Hanukkah – Gifts, food, and décor.
December 25: Christmas Day – The peak of holiday shopping.
December 26: Boxing Day – Clearance and post-holiday deals.
December 31: New Year’s Eve – Party supplies, champagne glasses, apparel, and décor.
If you’re a Walmart seller, check out our Walmart Seller Center Account Setup Guide for 2025 to start selling successfully.
How to Prepare for the Peak Season as a Walmart Seller
The last quarter of the year is the busiest shopping period on Walmart Marketplace. From October through December, customers are actively buying gifts, holiday décor, and essentials, creating the biggest opportunity for sellers to grow their revenue. But with increased demand comes higher competition. Preparing your Walmart store early is the key to maximizing sales while avoiding pitfalls like stockouts, delayed shipping, or lost visibility.
Here’s a streamlined guide to get ready for Walmart’s peak season:
Plan Inventory in Advance
Stockouts during the holidays can hurt sales and search rankings. Use last year’s data, Walmart’s insights, and competitor research to forecast demand. Prioritize your bestsellers, and if possible, enroll them in Walmart Fulfillment Services (WFS) to guarantee fast shipping. Also, keep a buffer stock ready for categories like toys, electronics, and home goods, which peak in Q4.
Optimize Product Listings for Holiday Shoppers
Shoppers during the holidays make quick decisions. Ensure your listings are fully optimized:
Add seasonal keywords like “Christmas gift,” “holiday décor,” or “stocking stuffer.”
Use clear, high-quality product images, including lifestyle photos.
Highlight giftability in titles or bullet points, such as “ready to wrap” or “holiday bundle.”
Use Walmart Advertising Effectively
Competition spikes in Q4, so advertising becomes even more important. Increase your ad budget for top products and focus on Sponsored Products to capture purchase-ready customers. Incorporate seasonal keywords into your campaigns, and don’t forget retargeting ads for shoppers who viewed your listings but didn’t buy.
Secure the Pro Seller Badge
The Pro Seller Badge signals trust and reliability. Walmart shoppers are more likely to choose sellers with this badge during the holidays. To qualify, maintain low cancellation rates, on-time shipping, and excellent customer service. Since the badge refreshes multiple times in Q4, make sure your performance metrics are solid.
Prepare for Shipping and Customer Service
Fast and reliable delivery is critical. If you’re not using WFS, partner with dependable carriers and account for possible delays. Customer inquiries also rise during Q4, so set up a system to respond quickly. Good communication and a clear return policy can turn one-time buyers into repeat customers.
Run Promotions Around Key Dates
Shoppers expect deals during Black Friday, Cyber Monday, and Walmart’s holiday events. Plan your promotions in advance and consider offering bundles or tiered discounts to boost order value without cutting too deep into profits.
Learn how Walmart Connect works in detail by exploring our comprehensive guide designed for sellers at every level.
Conclusion: Walmart Key Event Dates
Selling on Walmart Marketplace in 2025 comes with endless opportunities—but only if you plan around the Walmart key event dates. From New Year’s to Cyber Monday, each month offers unique sales drivers that can make a huge difference in your store’s performance.
Think of 2025 as your year to refine strategy—capitalize on Q1’s resolutions, leverage back-to-school in Q3, and dominate Q4 with holiday-focused campaigns. Sellers who treat the Walmart event calendar as their roadmap will see consistent growth, stronger visibility, and higher conversions.
To fully understand Walmart Spark Review Program benefits, check out our in-depth 2025 guide created for marketplace sellers.
FAQ's: Walmart Key Event Dates
How do I check Walmart key event dates for 2025?
Walmart releases an official seller event calendar each year through the Seller Center and sometimes during the Walmart Seller Summit. You can also find updates in the Seller Center announcements section and Walmart Marketplace newsletters. Staying subscribed and checking regularly ensures you never miss an important date.
Why are Walmart key event dates important for my sales?
Key event dates drive massive spikes in Walmart traffic because customers shop more actively during holidays, sales events, and seasonal periods. Aligning your promotions, ads, and inventory with these dates puts your products in front of buyers exactly when they are most ready to purchase—boosting conversions and overall revenue.
What should I prioritize to prepare for Walmart’s peak season?
Focus on three essentials:
Inventory management – Stock up on bestsellers and enroll in Walmart Fulfillment Services (WFS) for faster delivery.
Optimized listings – Use holiday-focused keywords, strong images, and clear descriptions.
Advertising strategy – Increase budgets around high-traffic dates like Black Friday and Walmart Deals Week.
With these three pillars, you’ll be well-positioned to succeed during Walmart’s biggest sales events.
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