No matter which online marketplace you sell on, reviews hold incredible power. Positive reviews signal trust, boost conversions, and help shoppers feel confident about choosing your products. On the other hand, negative reviews—or worse, no reviews at all—can push customers away and limit your brand’s visibility. Many shoppers won’t even consider an item unless others have purchased and reviewed it first.
That’s why getting Walmart seller reviews is essential for long-term success on the platform. Strong, consistent feedback not only improves your store’s reputation but also influences search visibility, Buy Box performance, and overall sales velocity.
If you’re trying to grow your presence on Walmart Marketplace, understanding how to get seller reviews the right way can make all the difference. In this guide, we’ll break down effective, compliant strategies to help you earn more Walmart Marketplace seller reviews, strengthen customer trust, and ultimately scale your business.
Stay ahead of important selling dates in 2025 with our guide on Walmart Seller Key Event Dates.
What Are Walmart Seller Reviews?
Walmart seller reviews are customer-generated ratings and written feedback that appear on your product listings or seller profile. These reviews help shoppers evaluate the quality of your products, your shipping performance, and your overall reliability as a third-party seller.
Walmart displays two types of reviews:
Product Reviews
These focus on the item itself—its quality, usability, accuracy to description, durability, and overall value. Product reviews appear directly on your listing and influence whether new customers choose your item over competing alternatives.
Seller Reviews
Seller reviews reflect your performance, not the product. They evaluate:
Shipping speed
Packaging quality
Customer service responsiveness
Accuracy of order fulfillment
Resolution of issues or returns
These reviews appear on your seller profile and contribute to your Seller Performance Score, which directly impacts your marketplace visibility and Buy Box win rate.
Learn how to profit from Walmart liquidation pallets with our step-by-step guide to reselling in 2025.
Why are Walmart Seller Reviews important?
Reviews Influence Shoppers’ Decisions
Nearly all online shoppers read product reviews before making a purchase. Studies show that 85–100% of buyers consult reviews, and nearly half of them treat reviews like recommendations from friends or family. Positive reviews reassure potential buyers that the product is worth purchasing, while negative reviews can warn them about potential issues.
Even having no reviews can be risky. Products without feedback often appear untested, which can deter buyers from spending their hard-earned money. Conversely, a string of positive reviews communicates a history of customer satisfaction, increasing trust and confidence in your products.
Reviews Build Trust and Credibility
Reviews from real customers are highly trusted. Research shows almost 80% of online shoppers trust customer reviews, even from strangers. Millennials and other digitally savvy shoppers often distrust paid advertising, making authentic reviews one of the most persuasive forms of marketing.
A high number of positive reviews:
Reduces buyer hesitation
Strengthens your credibility as a seller
Increases the perceived value of your products
Reviews Impact Your Walmart Seller Reputation
Marketplace sellers represent more than just themselves — they also reflect on Walmart. Negative reviews or poor service can hurt both the seller and the platform. Maintaining a strong history of positive reviews:
Improves your relationship with Walmart
Enhances your seller reputation in the marketplace
Promotes your brand as reliable and customer-focused
Walmart rewards top-performing sellers with the Pro Seller badge, which highlights consistently well-rated sellers. Earning this badge boosts your brand credibility and signals to shoppers that your store is trustworthy and reliable.
Reviews Affect Search Rankings and Visibility
Walmart’s algorithm favors listings with higher seller ratings and positive reviews. These listings are more likely to:
Appear in prominent positions in search results
Be featured in recommendation widgets
Gain exposure to new buyers
Fresh reviews have an immediate impact on your visibility and sales, helping your products climb search rankings and attract more shoppers.
Reviews Increase Perceived Value and Sales
Positive reviews can also influence how customers perceive your products’ value. Over half of online shoppers are willing to pay more for products with better reviews, even over items advertised at a lower price. This highlights the financial importance of encouraging customers to leave authentic feedback.
Key Takeaways for Marketplace Sellers
To leverage the power of reviews:
Encourage customers to leave honest feedback, both positive and constructive
Respond to reviews professionally to show you value customer input
Strive for consistent quality and service to maintain high ratings
Aim to earn the Pro Seller badge, signaling your reliability to shoppers
A strong review strategy not only drives sales but also strengthens your brand, builds trust with Walmart, and sets your store apart in a competitive marketplace.
Learn the easiest ways to contact Walmart Seller Support in 2025 for help with Marketplace issues
Where Do Reviews Appear in Walmart Marketplace?
When shopping (or selling) on Walmart Marketplace, reviews show up prominently — both for individual products and for the third-party sellers. Understanding where reviews appear helps both buyers and sellers navigate trust and credibility.
Product Reviews: What buyers see on an item page
As soon as you open a product page, you’ll usually see the star rating (out of 5 stars) and the total number of reviews placed near the top — typically just below or beside the product name.
On a desktop: the rating appears to the right of the product details. On a mobile device: it often appears under the main product image.
To read what customers specifically said, you click the reviews link or the rating — which scrolls you down to the full review section, where all user-submitted reviews, ratings, pros/cons, and sometimes photos/comments are visible.
Seller Reviews: Who sells the product matters too
When a product is sold by a third-party seller (rather than Walmart itself), buyers can also see reviews and ratings for that seller. Here’s where:
Under the “Add to Cart” (or equivalent) button, there’s a section showing who the item is “Sold and shipped by.” If this is a Marketplace seller, their name appears there.
Next to (or beneath) that seller name, shoppers will also often see the seller’s average review score and how many reviews that seller has received overall. This gives buyers insight into seller reliability — not just product quality.
If a buyer clicks on the seller’s name, they’re taken to a dedicated seller-profile page: there they can view other products from the same seller, along with all customer feedback and reviews tied to that seller.
Seller Dashboard: Where reviews appear for sellers themselves
If you are a seller on Walmart Marketplace, there’s also a back-end location where you manage and monitor reviews:
In the seller interface (Walmart Seller Center) you’ll find a “Ratings & Reviews” dashboard that shows all reviews for your catalog: product-level feedback and seller-level feedback.
From there you can sort or filter reviews, see order information for each review, and even publicly respond to customer feedback.
Discover how influencers can partner with Walmart to promote products and earn through the Walmart Creator Program.
How to Get Reviews on Walmart Marketplace
Reviews are one of the most powerful forms of social proof on Walmart Marketplace. They shape how shoppers view your brand, influence purchase decisions, and even impact your standing with Walmart’s merchant teams. Whether you’re starting out with no reviews, trying to improve a mixed rating profile, or hoping to boost a slow-moving listing, the right strategies can dramatically improve your review volume and quality.
Below is the most complete, detailed guide to increasing reviews on Walmart Marketplace — ethically, effectively, and in a way that builds long-term trust.
Focus on Delivering a High-Quality Product Experience
Before you do anything else, you need to make sure your product and service can stand on their own. No amount of follow-ups or marketing can fix a poorly made product — and customers will not hesitate to warn others about bad experiences.
Why quality comes first
High-quality products naturally earn more positive reviews
Transparent, truthful listings reduce returns and negative feedback
Customers remember products that exceed expectations
Consistent quality builds buyer loyalty
How to set your listings up for success
Use accurate titles and detailed descriptions
List all features, specifications, and limitations clearly
Provide multiple high-resolution photos from different angles
Mention what’s included in the box
Avoid exaggeration or anything that could mislead a customer
When you create realistic expectations, customers feel more satisfied — and satisfied customers are far more likely to leave glowing reviews.
Create a Smooth and Reliable Shipping Experience
Shipping issues are among the top reasons customers leave negative reviews online — even when the product itself is excellent.
Ensure the shipping process is fast, accurate, and reliable
Choose dependable carriers with strong on-time delivery rates
Pack products securely to avoid damage
Upload tracking numbers immediately
Notify customers proactively when their order ships
Consider fulfilling through Walmart Fulfillment Services (WFS)
Fast and predictable delivery has become a key expectation. Many buyers will leave a 5-star review simply because the package arrived early, undamaged, and as described.
Not sure what to list? Discover this year’s hottest Walmart best sellers and learn how to choose high-demand, profitable products for your store.
Provide Excellent Customer Support Before and After Purchase
Customer service plays a critical role when it comes to reviews. A customer who feels heard, respected, and supported becomes far more likely to leave positive feedback — even if something went wrong initially.
What exceptional support looks like
Respond quickly to messages
Offer multiple contact options (email, phone, contact form)
Stay polite, patient, and professional
Explain solutions clearly in every interaction
Admit mistakes when necessary
Go the extra mile to turn a negative situation into a positive one
Exceptional support not only encourages reviews but also helps prevent negative ones.
Send Follow-Up Emails to Encourage Reviews
Even happy customers forget to leave reviews. A well-timed follow-up email can remind them to share their experience.
Best practices for follow-up messages
Wait 7–14 days after delivery so customers can try the product
Thank them for choosing your brand
Ask if everything arrived in good condition
Invite them to leave an honest review — no pressure, no incentives
Keep the tone friendly and respectful
Research shows that up to 70% of customers will write a review if you simply ask. Many sellers overlook this step, but it is one of the easiest and most effective ways to build review volume.
Explore how the Walmart Brand Portal streamlines brand management and boosts your Walmart marketplace success.
Enroll in Walmart’s Review Accelerator Program
Walmart’s Review Accelerator Program is one of the most powerful tools available to sellers who want to quickly build review volume, especially on new or low-review listings.
How the program works
You choose which items to enroll
Walmart prompts buyers to leave a review after purchase
Customers receive a digital reward for participating
You pay a $10 fee per completed review
Every review is clearly labeled as “incentivized” for transparency
Why this helps
Builds trust quickly
Improves new listings
Makes your brand look more established
Boosts conversion rates
Encourages fresh, recent feedback
This program can dramatically speed up your review growth in a legitimate and Walmart-approved way.
Respond to Negative Reviews Professionally and Calmly
Negative reviews are inevitable — but they don’t have to hurt your reputation. Your response can change how future shoppers perceive your brand.
How to respond the right way
Stay calm and respectful
Apologize sincerely, even if the issue seems unreasonable
Thank the customer for their feedback
Offer a solution or a way to contact support
Avoid arguing, blaming, or sounding defensive
Focus on fixing the problem rather than proving a point
A single well-handled negative review can actually increase trust. In fact, studies show that 90% of shoppers are more forgiving when they see a seller responding professionally.
Interested in launching your own brand? Our guide to Walmart’s Private Label program explains the process and benefits of building a unique product line.
Answer Customer Questions on Your Walmart Listings
Walmart Marketplace sellers can use a built-in Q&A feature on their product pages. Shoppers submit questions about an item, and those questions can be answered either by the seller or by customers who have previously purchased it. This shared interaction helps online buyers feel informed and confident, improving the overall shopping experience, boosting conversion rates, and often resulting in stronger post-purchase reviews.
Use Product Sampling Programs
Product sampling can be an effective way to seed new listings with initial reviews, especially when launching new items or reintroducing improved ones.
How sampling helps
Puts your product into real customers’ hands
Encourages honest feedback
Boosts early momentum for new listings
Helps refine your product based on real experiences
Walmart works with sampling partners like Bazaarvoice, as well as approved third-party companies that distribute free samples to consumers in exchange for unbiased reviews.
Leverage Social Media for More Customer Feedback
Customers often share their product experiences on social media. While these reviews won’t show up automatically on Walmart, you can still use them in a strategic way.
How to use social media feedback
Encourage customers to post about your brand
Look for tagged posts, mentions, and hashtags
Screenshot customer testimonials
Use them as social proof (where allowed)
Add them to product galleries or your brand’s website
Customer-generated content strengthens your brand image — and often leads shoppers back to Walmart to leave reviews there too.
To fully understand Walmart Spark Review Program benefits, check out our in-depth 2025 guide created for marketplace sellers.
Build and Use an Email List to Maintain Review Flow
A customer email list is a long-term asset that can help you consistently gather reviews, promote new items, and encourage repeat buyers.
With an email list, you can:
Send reminders to review past purchases
Share helpful content about your products
Introduce new Walmart listings
Offer promotions and updates
Build a direct customer relationship
The stronger your communication with customers, the more likely they are to leave feedback.
Study Competitor Reviews and Learn From Their Customers
Walmart shows similar product listings beneath your item pages. These listings can help you understand what customers want — and what they dislike.
How to use this insight
Read reviews on competing items
Identify what customers praise or complain about
Improve your own product or listing accordingly
Find potential target customers who already buy similar products
Use social media to locate reviewers based on usernames and engage them ethically through ads or organic outreach
This helps you target an audience that already cares about your product type.
Learn how Walmart Connect works in detail by exploring our comprehensive guide designed for sellers at every level.
What Makes a Good Walmart Review?
Relevant, specific details about the product — A good review clearly describes what’s good or bad: size, fit/accuracy, quality, how it performs, how it’s shipped/packaged, etc. Instead of vague praise (“Great item!”), reviewers share useful info that helps others understand whether the item will meet their needs.
Honesty — pros and cons — Balanced reviews are more trusted. Mention what works and what doesn’t (minor flaws, expectations, surprises). Honest feedback (even if slightly negative) builds credibility, because readers know not every review can be flawless.
Recency and “verified purchase” context — Reviews written recently and tied to actual purchases tend to carry more weight. Buyers are more likely to trust reviews that seem current and authentic.
Descriptive, clear language — Good grammar/spelling and coherent writing make reviews easier to understand. Clear, logically organized reviews are more likely to be helpful.
Use of real-life usage examples, photos or videos (if possible) — When reviewers talk about how they used the product (e.g. “I used it for 3 months”, or “fits well on my size X”), or include their own photos or videos, it helps other buyers see realistic expectations.
Focus on buyer’s needs and context — A helpful review mentions what type of buyer the product is good for (e.g. “great for everyday use”, “ideal if you’re …”, “not great for heavy use”). That helps future shoppers judge whether the product matches their needs.
Short but comprehensive — not too long, not too vague — Reviews that are concise yet cover the important points tend to be most useful. Overly short reviews may lack detail; overly long ones may be noisy.
Understand the key differences between Walmart 1P and 3P selling to choose the best model for your business.
Final Thoughts: Walmart Seller Reviews
Reviews are a major factor in shaping your reputation as a Walmart seller. Creating a trustworthy and consistent brand helps attract genuine feedback, which builds credibility and confidence with shoppers.
Establishing a strong base of reviews may take time, but with a clear strategy, you can generate positive responses that future customers can rely on. By offering quality products, handling negative feedback professionally, and maintaining excellent service, you can grow your business and succeed on one of the fastest-growing eCommerce platforms in the U.S.
Contact Us for Tailored Solutions – Stores Automation:
Ready to launch your Walmart store and unlock a passive income stream? At Stores Automation, we specialize in complete Walmart dropshipping automation services, managing everything from setup to operations — so you can focus on the profits while we do the work. Whether you’re a new seller or looking to scale, our team delivers fully managed solutions tailored to your goals. Contact us today at 302-204-8244 or email us at info@storesautomation.com. Sign up and Embark on the path to e-commerce success with Stores Automation
